OPTIMIZE AWAY FROM
NON-VIEWABLE INVENTORY

Make Sure Your Audience
Can See Your Message

EASILY DEPLOYABLE
SETUP WITHIN MINUTES

The Problem

The Problem

An ad that is never seen can never reach it's intended target and never produce any results. Non-viewable inventory wastes valuable impressions on the publisher side and completely erodes ad spend on the buy-side. Non-viewable impressions negatively affect the performance of campaigns and the ad slots that serve them. Ad viewability issues can also lead to reputational and brand safety damage.

Non-Viewable Inventory Damages Your Revenue & Goals

The solution is to block out non-viewable sources and optimize ad layouts effectively so that users are able to easily and more often connect with an ad's message. Highly viewable inventory drives demand because viewable impressions drive performance.

Tracking ad viewability can assist in influencing positive business outcomes.

BE NOTIFIED IN
REAL-TIME OF
VIEWABLE EVENTS

  • Our Callback function will notify
  • you in real-time of viewability
  • events such as measureable
  • non-measureable, and scrolled into
  • view allowing you to make
  • intelligent rendering decisions or
  • to create smarter refresh
  • options.

Designed to work For

Sellers

Often times certain responsive layouts or devices can negatively impact ad viewability. Track all of your various placements and then optimize for maximum viewability. Buyers place a premium on highly viewable inventory and associate non-viewable placements with ad fraud. Fixing viewablility issues can lead to reputational gains and increased bidding.

Buyers

Stop paying for users that can't see your ads. Non-viewable inventory wastes your budget and deprives you of outcomes. Track viewability across your campaigns and optimize away or block out non-viewable sources. Higher ad viewability translates to better opportunity for performance and user engagement.

Networks & Exchanges

Trafficking non-viewable inventory lowers profits, wastes resources, potentially exposes you to ad fraud, and can become a brand safety liability. Track the viewability of placements across your platform and selectively hold auctions when viewability falls beneath acceptable thresholds or turn placements off altogether. Alternatively, give your members the ability to transparently measure their inventory.

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