An ad that is never seen can never reach it's intended target and never produce any results. Non-viewable inventory wastes valuable impressions on the publisher side and completely erodes ad spend on the buy-side. Non-viewable impressions negatively affect the performance of campaigns and the ad slots that serve them. Ad viewability issues can also lead to reputational and brand safety damage.Non-Viewable Inventory Damages Your Revenue & Goals
The solution is to block out non-viewable sources and optimize ad layouts effectively so that users are able to easily and more often connect with an ad's message. Highly viewable inventory drives demand because viewable impressions drive performance.
Tracking ad viewability can assist in influencing positive business outcomes.