An ad that is never seen can never reach it's intended target and never produce any results. Non-viewable inventory wastes valuable impressions on the publisher side and completely erodes ad spend on the buy-side. Non-viewable impressions hurt campaign performance, they hurt the overall performance of ad slots, and viewability issues can also lead reputational and brand safety damage.Non-Viewable Inventory Damages Your Revenue & Goals
The solution is to block out non-viewable sources and optimize ad layouts effectively so that users are able to more often connect with an ads message. Highly viewable inventory drives demand because viewable impressions drive performance.
Tracking viewability can assist in influencing positive business outcomes.