Did You Know That On Average 15% of Ad Revenue & Spend Is Lost Due To Ad Fraud?
The presence of fraudulent and low quality activity will cause optimization to swing into the wrong direction. This can lead to decreased revenue, fill, bid rate, and overall opportunity. Our services can help reverse these trends, add a line of transparency, and protect your relationships.
Invalid traffic (IVT) creates fake ad requests, impressions, and actions. It damages your revenue, wastes your budget, deprives you of campaign metrics, harms your relationships, and can even destroy what you've built. We offer pre-bid and post-bid solutions that can solve the problem by detecting and blocking both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).
An ad that is never seen by an audience cannot yield any type of performance. For buyers, non-viewable inventory drains your budget and offsets your KPIs. Sellers, a placement that isn't viewable leads to a decrease in demand and ultimately damages your reputation. Tracking viewability allows you to meet your business objectives while also making impactful revenue decisions.
Bad ads destroy your user experience. They hijack sessions, damage your reputation, ruin your revenue generating opportunities, and harm your audience. Take control of malvertising with our single pixel solution that stops malicious ads in real-time. Blocking is done post-auction, which means that you'll still get paid for the bad ad. The bad ad just won't be able to steal from you.