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Ad Fraud Reporting
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| Invalid Traffic | ||
| General & Sophisticated |
Invalid traffic is broken out into two main categories, general and sophisticated. General is fairly simple and pretty common, whereas sophisticated typically requires engineering effort in order to produce. Protect your business from both.
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| Proxy Detection |
Protect your business from account hijacking, payment fraud, geo discrepancies, fake lead data, and duplicate user accounts.
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| Monitoring & Analytics |
Track cost, campaign, source, and other custom parameters. See the data in a way that makes sense to your business.
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| Reporting API |
Need to pull reporting into your platform or unify with other sources? No problem, simply connect to our API and retrieve your data at any time.
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| Viewability | ||
| Monitoring & Analytics |
Track a single campaign or multiple placements on the same page or app view. Discover metrics such as viewability percentage and time in view.
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| Reporting API |
Need to pull reporting into your platform or unify with other sources? No problem, simply connect to our API and retrieve your data at any time.
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Ad Fraud Blocking
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| Viewability | ||
| Callback Function |
Be notified in real-time as soon as a placement/campaign is determined measurable, unmeasureable, or when it scrolls into view enabling you to make more intelligent rendering or refreshing decisions.
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| Invalid Traffic | ||
| S2S Scoring API |
Server-side API call to our threat database. Use the response to make rendering and/or bidding decisions.
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| Publisher Callback |
Add functionality to your site or webview app that will enable real-time rendering decisions based on IVT response such as whether to display ads, disable ads, put up a paywall, or do other custom behavior.
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| Blocking Tags |
Use our wrapper to lock important content behind our ad fraud platform, content such as ad code or campaign assets. Blocking Tags will only unlock and display to valid traffic.
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| Hosted White/Black List |
Ever been blocked off from your own platform by a firewall or threat intelligence system? Whitelist organizational and/or partner IPs and don't worry about being locked out. Maintain a blacklist of domains and app IDs for real-time filtering.
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| Client & Device Blocklist |
A list that includes ad fraud threats seen across our platform and also from within your own post-bid data as well making the list hyper relevant to your scenario. Designed to be pulled directly into your system for localized usage such as blocking out IVT across a large platform or filtering against a high volume of oRTB requests. Built for web, mobile, and CTV. The Blocklist is updated hourly.
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| Schedule a Meeting | ||
