AD FRAUD PREVENTION
& MONITORING

Up To 1 in 5 Auctions Are
The Result of Invalid Traffic

INSTANT PROTECTION
SETUP WITHIN MINUTES

The Problem

Invalid traffic creates fraudulent ad impressions, steals advertising budgets, causes anomalies in performance indicators, and brings harm to partner relationships. Bots steal your content, waste your bandwidth, and eat up your server resources.

Ad Fraud Costs You Money

The Solution

Monitoring
Pixel

Deploy our post-bid monitoring pixel to measure traffic quality and gain valuable insights into activity such as invalid traffic received by domain, referrer, or partner source. Enable active blocking to eradicate bad traffic.

Event Scoring
API

Eliminate invalid traffic on the fly! Connect to our pre-bid API to get user scores in real-time enabling an extra layer of decisioning within your bidding or serving environment, or simply evaluate certain events as they occur.

Tag
Manager

Easily stop invalid traffic from accessing your most valuable assets. Whether it's ad code, header scripts, videos, creatives, or any other content. Lock it behind our tag manager to keep malicious activity away.

For Publishers &
Website Owners

Don't let ad fraud take away what you've worked so hard for! Use our tag manager to protect your advertisers or valuable website content. Use our monitoring pixel to find out where invalid traffic is coming from and to spot incoming threats, or use our API to build an extra layer of security into your environment.

For Advertisers &
Marketers

Keep bots away from your budget! Use our monitoring pixel to verify campaign activity or just to keep your blacklist up to date by identifying problem sources. Deflect ad fraud away from your creatives by using our tag manager, or make simple bidding or rendering decisions by querying our scoring API.

Escalated
Filters Out
BOTH GIVT & SIVT

  • Our anti-fraud detection
  • technology offers pre-bid
  • and post-bid solutions
  • that identify and eliminate
  • general invalid traffic (GIVT) and
  • sophisticated invalid traffic (SIVT)
  • in real-time.

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