Bots make for a terrible audience. They have no value and can harm partner relationships.
Advertisers & Marketers
You know your target market and finding the perfect balance in performance can be tricky at times, but the problem gets even worse when invalid traffic mixes with your audience data.
Publishers & Website Owners
An audience of bots isn't good for any site. It'll quickly turn advertisers off from your ad inventory and possibly even earn you a spot on a blacklist. Invalid traffic will also skew your visitor data causing unexplained usage patterns.
How we can help:
Our Event Scoring API can stop bots and other types of invalid traffic, prevent fraud, and neutralize bad behavior all in real-time. Our monitoring tag works to identify emerging threats and then communicates those threats to our API. Use both tools for maximum protection.