Fixing a Billion-Dollar Ad Fraud Problem:

How Escalated Empowered PPCmate with
Real-Time Traffic Protection

Introduction

In the ever-evolving world of programmatic advertising, traffic quality is the foundation of campaign success. PPCmate, a DSP and leading provider in the digital advertising space, recognized the growing threat of fraudulent traffic, a problem that costs the industry billions annually.

To address this, PPCmate partnered with Escalated to introduce real-time traffic filtration and fraud prevention. Together, they are not only protecting campaigns but also making a tangible impact on the billion-dollar global ad fraud problem.

The Solution: Escalated's Real-Time Fraud Protection

Through a seamless integration with Escalated, PPCmate introduced:

1. Real-Time Traffic Filtration

Every incoming ad request is instantly scanned and scored within milliseconds. Suspicious or non-human traffic is automatically blocked before reaching advertisers, ensuring campaign integrity from the start.

2. Post-Bid Traffic Analysis

Beyond initial filtration, Escalated powers detailed post-bid log analysis, helping PPCmate refine its detection strategies and improve filtration algorithms based on real-world data.

3. Low-Latency, Scalable Protection

Escalated’s advanced infrastructure guarantees high-speed protection without impacting ad-serving speeds, even during PPCmate's peak daily load times.

4. Cost-Effective Defense

At an unbeatable cost, PPCmate implemented world-class protection without burdening operational costs, allowing scalability without compromise.

Impact and Results

The integration of Escalated’s real-time ad fraud protection into PPCmate’s platform resulted in transformational improvements across all key metrics:

"The results we achieved were truly transformative"

Michael Manelidis, Co-founder & CEO

Key Achievements:

• 80% reduction in invalid traffic across campaigns.
  
• 55% increase in advertiser satisfaction scores (survey-based).
  
• 125% average budget expansion by retained advertisers within the first 6 months.
  
• Full automation of fraud detection, reducing human intervention by 90%.
  
• Significant improvements in CPA and CTR due to cleaner traffic and optimized bidding strategies.
  
• Strengthened brand positioning as a premium programmatic platform with a certified focus on eliminating non-human traffic.
  

PPCmate is now recognized not just as a service provider but as a traffic quality leader in the ad tech ecosystem, actively protecting advertiser's investments and campaign outcomes.

Conclusion

By partnering with Escalated, PPCmate is actively helping to fix the multibillion-dollar ad fraud crisis. Our real-time fraud monitoring and blocking platform not only enhances campaign results but also builds lasting trust with advertisers and publishers worldwide.

This collaboration demonstrates that proactive traffic filtration is no longer optional — it is essential for the future of digital advertising.