|Escalated Launches Real-Time Ad Fraud Prevention and Monitoring SAAS Platform
New, affordable ad-fraud and bot protection for advertisers, marketers, publishers, website owners and the ad tech industry.
CARMEL, Ind. – Escalated (www.escalated.io) recently announced the launch of their proprietary SAAS-platform designed to screen and stop malicious bot activity online. The service is available as either a monthly or annual subscription, both offering instant accessibility and easy implementation. Escalated has multiple tiered plans to suit a variety of individual, organization or company needs, regardless of size. And each plan offers a full-access free trial period.
With a focus on both security and affordability, Escalated is specifically designed to help monitor and safeguard websites, ad campaigns and other online activity from invalid traffic. Malicious bots create fraudulent ad impressions that routinely eat holes in advertising budgets. These attacks can also cause a wide variety of anomalies that skew data collection and analysis, harm business relationships, steal content, waste bandwidth and otherwise degrade valuable server resources.
“With margins in ad-tech being squeezed constantly, and the cost of ad-fraud on the rise, companies are dealing with the financial pain in the middle. We hope to solve that problem,” said Escalated CEO Kyle Smith.
The Escalated Solution
Escalated’s real-time pre-bid API eliminates bots on the fly, minimizing risk, and can be used to make bidding or rendering decisions. The post-bid fraud monitoring pixels allow the collection of insights into overall traffic activity, making it easy to spot invalid traffic received by domain, referrer or partner sources.
Other Escalated features include:
Escalated is a SAAS platform for preventing ad-fraud and bot activity across the ad-tech industry. Escalated is comprised of a team of ad-tech veterans with two decades of experience fighting criminal activity in the digital trenches. The team at Escalated constantly develops and innovates various models and methods for tackling digital fraud to apply to its proprietary software. Escalated maintains a service that is both flexible and affordable enough to be used by individuals and companies of any size or budget. Learn more at: www.escalated.io.