In today's Internet, business is continually challenged by invalid traffic. It has become an inevitable symptom of the web creeping its way into the supply chain and creating a multitude of issues from revenue loss, wasted budgets, questionable performance, increased resource expenditures, and the list goes on. Invalid traffic and non-human activity will even cause your data to become skewed, making it unreliable for business use.
Non-Human Activity Affects All BusinessesThe solution is S8FTY, an easy to implement javascript pixel that will send real-time results into the session for every single request allowing you to evaluate and conditionally load ad code, campaigns, assets, or even assess how you want to handle the traffic's next step. You'll instantly be able to evaluate whether a request is IVT, what type of traffic it is, and also an associated risk score for the impression, user, or device. Our technology is patent pending.