In today�s Internet, business is continually challenged by invalid traffic. It has become an inevitable symptom of the web creeping its way into the supply chain and creating a multitude of issues from revenue loss, wasted budgets, questionable performance, increased resource expenditures, and the list goes on. Invalid traffic and non-human activity will even cause your data to become skewed, making it unreliable for business use.
Non-Human Activity Affects All BusinessesThe solution is S8FTY, an easy to implement javascript pixel that will send real-time results into the session for every single request allowing you to evaluate and conditionally load ad code, campaigns, assets, or even assess how you want to handle the traffic�s next step. You�ll instantly be able to evaluate whether a request is IVT, what type of traffic it is, and also an associated risk score for the impression, user, or device. Our technology is patent pending.